How To Increase Revenue for Your eCommerce Brand
Online is the place to be right now. It doesn’t matter what business you’re in, you need to have a website, a social media presence, and a following if you’re trying to break into the market.
The problem is that there are so many brands and small businesses fighting for their share of the pie, how are you supposed to differentiate what you can offer and stand out?
In the world of eCommerce these days, it is all about brand awareness and a loyal customer following. The only way to increase revenue for your business is to grow your eCommerce brand, focusing more on connecting with people on a personal level rather than selling something to them outright. Many have admitted that they are more likely to make a purchase if they know someone who has had a positive experience with a company and/ product, so it is important to connect with all potential customers on a personal level to eventually boost eCommerce sales.
Don’t let this overwhelm you! These tactics will help you grow your eCommerce brand and increase online sales in no time:
Have a Vision
This may seem like the least important step to boost eCommerce sales, but having a vision and working towards it will guide your growth. In fact, according to research by McKinsey & Co., one of the biggest things holding companies back in their online growth is the lack of a unifying goal across departments in what they want to achieve and how they will get there.
What are your larger business goals? What relationship do you envision with your customers? Do you want to reach a certain number? Do you have a hard deadline for that number?
Knowing the answers to these questions will give a clear path forward, gaining you more enthusiastic customers who see an exciting eCommerce brand they want to connect with and spread the word about.
Spruce Up Your Online Presence
With a clear vision and timeline to increase online sales, you then need to align your online presence with your goals to guarantee your customers get a great experience in order to grow your eCommerce brand.
It will be different for every company, but having an easy to navigate, easy to understand, user friendly website is essential across all industries. Consumers gravitate to clear, sleek designs that make it easy to learn what they want to know, and eventually make a purchase. If they had a nice experience, they will not only come back, but they will tell others, resulting in your online business growth.
Once you’re happy with your website, make sure the backend works smoothly by running the necessary website tests and making it search engine optimized, so that nothing can keep your customers from loving it.
Use Social Media to Get the Word Out
The social media component is where some businesses falter because they treat it as a direct marketing channel to push potential customers to make a purchase. However, in order to boost eCommerce sales on your website, social media is the place where you should just casually connect with your audience by putting fun things out there to get them interested in who you are as a company.
They’ll get intrigued and tell their friends, resulting in many more followers interested in what you’re going to post next, which is a fool proof way to grow your eCommerce brand. Integrate social media with your online store, your followers will organically find their way to your website and rush to make their purchases.
You can connect with people across the world through social media, making it easy to increase revenue for your business.
Pay For Online Ads
The above tips about social media is not to say that outright paying for online ads (most of them on social media) won’t lead to an increase in online sales. Online ads exist for a reason, and are a good way to initially introduce a product and potentially lead people to your website.
While putting out LinkedIn Ads, Facebook Ads, or TikTok Ads won’t entertain or educate your audience and connect with them on an emotional level, it will still get your brand and your company out in front of them, so that it can be top of mind.
Impulse Buys and Personal Recommendations
Once you already have the customer ready to make a purchase, to boost eCommerce sales even more, personalize their shopping experience by giving them recommendations based on what they’ve looked at and what is in their cart that would complement their purchase. Maybe some cute socks would go with the shoes? Or even a storage bag to keep them clean? Adding some useful, greatly discounted impulse buys right before checkout is a great way to boost customer loyalty and increase revenue for your business.
Getting them ready to make the purchase is not enough, you need to ensure that your checkout process is seamless and completely trustworthy because that is what truly seals the deal with the purchase and decides if the customer will buy again. Keep your payment processor and integrations up to date, testing them regularly so that your customers have the best checkout experience.
Build a Loyalty Program for Return Business
One of the biggest drivers of online business growth is repeat business. It is important to grow your eCommerce brand through reaching new audiences, but greater revenue will come from your loyal returning customer base. For some companies, business from the same customers makes up almost 40% of their revenue, so it is vital to make them want to keep coming back.
Thank your customers through incentives to make more purchases, like giving them a coupon to use next time, free returns if they’re unsatisfied with the product, or starting your own loyalty program with perks for those who frequently buy. Be aware that your website and your product need to be at peak quality in order to positively deliver on these promises.
Personalization of the shopping experience also contributes to brand loyalty, resulting in repeat business, since most people have admitted that after a personalized experience with a brand, they will buy again.
Conclusion
If you want to increase revenue for your business, the best way is to have a vision, get your website and social media presence up to date, give incentives to your customers to acquire their loyalty, and prioritize getting your name and your brand out there. Once you have people interested and excited about your company, then the online business growth can’t be stopped!
Where can a smooth website, easy online store, and strong social media following take you? Book a Demo and see how LincSell can help!
