Why Website Design Matters
We’ve all had an experience where we walked into a store to buy something, but we couldn’t find what we needed because the store’s layout was confusing, the lighting was terrible, the store clerk was unfriendly, other customers were too loud, etc. Something about the store caused us to immediately run out the door. We wasted more time finding what we needed in another store, or if we were just there to browse, gave up altogether.
Everyone is a loser in this situation because the customer was robbed of the shopping experience (which should be enjoyable!) and the business missed out on a sale and a potential repeat customer.
When it comes to your business, make sure no one is a loser! With online stores driving business growth, effective website design is the equivalent of a well organized, well lit, and well looked after physical store. Designing your website is more crucial than ever because physical shopping has already declined about 26% in the past 5 years alone, and there is no indication of that slowing down.
Get ready for more and more of your sales to take place online and find out why website design matters:
Unifies Your Company
An overlooked aspect of website design importance is that it unifies all aspects of your company and gets everyone on the same page. Even if you’re just a solo operation at the moment, it is incredibly helpful to understand what your goals are so that you can effectively communicate that to your customers, making it easier for you to run your business.
This is where your well crafted logo will come into play, your themes, your mission, anything that signals what matters to you and what the company’s priorities are. If you design the best website to build unity and consistency across the brand, then you and your employees have a strong sense of identity and trust which will build your business even further. By knowing who you are, you exude confidence and authority, making consumers more drawn to your brand.
Builds Credibility with Customers
You could have the most life changing product in the world, but if people are turned off by your website, they will never even put that product in their carts! This is where effective website design comes into play, because a clean, sleek, professional website builds your company’s credibility with customers, giving them confidence in your company (arguably, more important than in the product). Stanford University even conducted a study that proved that 75% of people judge a company’s credibility on their website design alone.
Your website should be a joy to visit from the first moment. No matter what your business is, a clean layout with interesting visuals and eye-catching Calls to Action should work in harmony to hook your visitor from the moment they click since it only takes .05 seconds for someone to make an unchangeable opinion on a website.
A lot of people don’t think about this aspect of website design importance, but if you have a cluttered, unprofessional website that doesn’t instill confidence in visitors, then they will never trust your business with their sensitive payment information. And that’s eventually the main thing you want them to do!
Can Convert Casual Shoppers
Customers can run out of a badly organized online store in the same way they run out of a physical store. And online it’s much faster! Especially when they’re just browsing, if your website looks straight out of the early 2000’s and does not guide your users through a well curated shopping journey, there is no reason for them to stay.
On the other hand, if you design the best website, then even those casual shoppers will “accidentally” find their way to your checkout. If you have exciting visuals, simple menus, and clear calls to action that entice visitors, it will be easy for them to buy things they didn’t even know they needed. Simple, yet with a well constructed user experience, effective website design is the best way to guide potential customers from the homepage to the checkout page, resulting in committed customers and sales for your company.
Don’t think you’ve succeeded when someone adds something to their cart! The sale is not closed until the payment is made, and almost 80% of online shoppers leave an unbought online shopping cart. Design the best website that guides even your casual shoppers past the shopping cart to the payment portal and beyond.
It Will Grow Your Business
Ultimately, why website design matters is that it will grow your business. Current customers who know your company and products will be over the moon with the experience your website offers, making it so that they can’t wait to come back and keep engaging (and purchasing!) Everyone also loves sharing their experiences, causing people who may not have found you on their own to come in immediately wanting to make a purchase.
Your strong website design also grows your business by making recurring customers out of those who accidentally “stumble in.” There are a lot of messes out there, so when someone randomly finds a website that is cool, easy to use, and offers a great product or service, then they want to make sure they keep going back. It’s hard to find nice, reliable things these days, so why not have your website help people out? You’ll benefit as well.
Conclusion
Your amazing, user-friendly website and online store is going to make customers come back and make purchases, resulting not only in satisfied customers, but a strong following and business growth for your company. In the digital age, your website needs to stand out, making effective website design even more important than ever.
Design the best website to unify your company, build credibility with customers, convert even the most casual shoppers, and grow your business. Just like you don’t want someone escaping a physical store, you don’t want a potential customer to escape your website.
Your fabulous website needs an equally fabulous online store! Book a Demo and see how LincSell can help provide the best and personalized online store for you!
